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Considering you have to find an object and an image, there is already a large difference in approaches:
Both techniques have different approaches, but some that might be usefull according to the exact problem you are facing are:
Some of these techniques depend on a large set of labeled images, assigning a class, then defining the nearest example to the new test image and feeding it the same label. Other techniques use tons of positive and negative object sampels to create a abstract model of how the item should look like.
When looking for identical known objects or models, template matching could be used.
Some techniques require the detection of features in the image, which could be extracted using specific image processing techniques. Examples are HAAR wavelets, Local Binary Patterns, Histogram Of Oriented Gradients, ...
Matching does require you to find interesting points, and describe them in a discrete way, this can be done by using feature descriptors.
So basically, go through the following information and describe an exact situation you want to reach:
Also some guides to basic recognition and detection can be found here:
Hope this helps you determine the right solution for your problem!